Moving Up With FiOS
Moving to a new home means people must decide whether to keep their current Internet and TV provider, or find a new one. Verizon FiOS knew this: their largest target audience tended to view moving as a step up in their lives and were excited about the possibilities awaiting them in their new homes. Furthermore, competitor messaging focused solely on "making moving easier," completely missing this aspirational excitement many movers feel.
Our strategy focused on the positive end-result of moving, specifically home décor, and positioned FiOS as an affordable luxury worthy of a new, upgraded home.
Integrated with enterprise Verizon site.
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